“One of the keys to the deal was Sirius would be distributed on other platforms, such as the iPhone, which hadn't been in place before.“.
You don’t need Sirius to “distribute” you to iPhone.
So even Howard doesn’t have the guts to dump Sirius. Had he gone straight to iPhone with his own app … that would have been the cutting edge move we expect from Howard. Instead, he played it safe. Took the guaranteed money. Booo! Now he has to worry about every mobile device app – available now and invented in the next five years - ripping Sirius off, and Sirius getting aggressive and suing Stern fans just like the record industry sued the fans of their artists in the 2000s.
If you are Howard Stern, you *want* entrepreneurs inventing apps out there for you. Or you want to develop an app yourself that better integrates the suggestion with the purchase. Right now on Sirius, it’s the same premise of radio that it was with Fibber McGee and Molly: “I might remember to go out and purchase Life Lock or I might not.” But what if a free trial of Life Lock was waiting for you on your Stern app, linked with your credit card, password-protected and encrypted in Safari?
Plus ... what about the show as a Podcast so that people could listen on demand? Wouldn't listenership increase? How important is that "live" feel? Most syndicated shows are delayed an hour or two anyway.
Howard Stern to stay with Sirius Satellite Radio; signs new five-year contract.